FAQs – Market Research Services
1. What is market research and why is it important for my business?
Market research involves gathering and analysing data about your target market, customer preferences, competition, and industry trends. It helps you make informed decisions, reduce risks, identify growth opportunities, and stay ahead of competitors.
2. What types of market research does One Sphere Solutions provide?
We offer both quantitative and qualitative market research services, including:
- Customer surveys and interviews
- Industry and competitor analysis
- Focus groups and observational research
- SWOT analysis
- Product testing feedback
- Demand forecasting
- Consumer behaviour and trend analysis
3. How will market research help my small or local business?
It helps you better understand what your customers need, how they think, and where you can improve. For market vendors, traders, or transport businesses, we help you know:
- Who your customers are
- When and where they buy
- What products or services are in demand
- How to price and promote effectively
4. Can you help us understand our competition better?
Yes. We conduct competitor benchmarking, identifying their strengths, weaknesses, pricing models, branding approaches, and customer engagement strategies. This helps you position your business more strategically.
5. What industries do you offer market research for?
We work across various sectors, including:
- Retail and market trade
- Transport and logistics
- Agriculture and food processing
- Professional services
- Financial and legal sectors
- Technology and digital services
6. Can you help with customer satisfaction surveys or feedback?
Absolutely. We design and administer customer feedback tools that assess satisfaction, loyalty, and service expectations. This allows you to enhance your offerings and customer experience.
7. How do you gather market data in Ghana?
We use local field agents, digital survey tools, interviews, and secondary research from trusted sources like GSS (Ghana Statistical Service), market associations, and industry-specific databases.
8. Can you help develop a marketing strategy based on the research?
Yes. Our research doesn't end with data. We provide actionable insights and develop tailored marketing strategies that reflect what we learn — helping you attract, engage, and retain customers.
9. How long does it take to complete a market research project?
Depending on your needs, research can take 1 to 4 weeks, including planning, data collection, analysis, and reporting. We also provide ongoing research support for long-term clients.
10. How do I get started?
+233 257 433 875