FAQs – Content Marketing Services

1. What is content marketing and why does my business need it?

Content marketing involves creating and distributing valuable, relevant content to attract and retain a clearly defined audience. It builds trust, increases brand awareness, and encourages profitable customer actions without using hard-sell tactics.

2. What types of content does One Sphere Solutions create?

We develop a wide range of content, including:

• Blog posts and articles
• Website content
• Social media posts and captions
• Newsletters and email marketing content
• Infographics and presentations
• Video scripts and branded stories
• Brochures and product descriptions

3. How can content marketing help grow my business?

High-quality content builds your reputation as an authority in your field, drives organic traffic to your website or social platforms, nurtures leads through storytelling, and boosts customer loyalty through consistent value delivery.

4. Do you write content for specific industries?

Yes. We tailor content strategies and messaging for a variety of industries including law, finance, transportation, agriculture, market trading, IT, health and safety, and more. We take time to understand your niche and voice.

5. Can you help with social media content and management?

Absolutely. We create engaging and branded social media content, schedule posts, and monitor audience interaction to ensure your pages stay active, professional, and aligned with your brand.

6. How do you ensure content is relevant and SEO-friendly?

We conduct audience and keyword research to ensure your content aligns with what your customers are searching for. We follow SEO best practices, optimising for visibility on Google and other search engines.

7. How often will you deliver content?

That depends on your content plan. We offer monthly content calendars with weekly or bi-weekly delivery depending on your marketing goals and budget. You'll have a consistent pipeline of content to stay top-of-mind.

8. Can you update or repurpose my old content?

Yes. We audit and refresh existing content to improve quality, accuracy, and SEO performance. We also repurpose long-form content into bite-sized formats for social media or newsletters.

9. Do you offer multilingual content (e.g., in Ghanaian languages)?

Yes, we can create or translate content into widely spoken Ghanaian languages such as Twi, Ga, and Ewe to reach a broader local audience, especially for community outreach or public sector campaigns.

10. How can I start using your content marketing services?